Closing Date
2026/03/13
Reference Number
CCB260302-2
Job Title Trade Marketing Lead: General Trade
Job Category Commercial - Sales and Marketing
Company Coca-Cola Beverages Africa
Job Type Permanent
Location - Country Malawi
Location - Province Country Wide
Location - Town / City Lilongwe
Job Description
A Trade Marketing Lead: General Trade purpose is to drive sales growth, improve merchandising and product visibility, enhance customer engagement, and ensure efficient resource utilization through successful trade marketing activations and strategic initiatives.
Key Duties & Responsibilities
- Sales Growth : Drive region-wide volume growth and market share through successful trade marketing activations in targeted regions and key accounts
- Improved Merchandising and Product Visibility : Ensure superior product placement, brand visibility, and impactful trade promotions across multiple retail channels to maximize retailer engagement and sales performance
- Enhanced Customer Engagement : Increase customer participation through effective market activation events, product launches, and promotional campaigns, to drive brand awareness and consumer loyalty
- Efficient Resource Utilization : Ensure the timely execution of projects per Service Level Agreements (SLAs) with customers, focusing on key account management, channel profitability, and optimizing the trade marketing budget for maximum return on investment.
Skills, Experience & Education
Education
- Bachelor’s degree in Sales, Marketing or related field
Experience
- 3 years trade marketing or frontline experience with a proven track record of delivering results
- 4 years of solid experience in sales and marketing, which ideally may include exposure to channel strategy, revenue growth management, and/or new product development
- Demonstrated success in implementing merchandising, promotional, and activation campaigns to drive regional growth in an FMCG environment
Skills
- Agile thinking with the ability to make timely decisions in complex, high-pressure situations
- Commercially pragmatic, applying sound judgment and balancing long-term business goals with short-term execution?
- Proven ability to assess and mitigate business risks effectively
- High proficiency in managing multiple projects and ensuring alignment with overall business objectives