Regional Operations Leader

WASSHA

JOB OPPORTUNITY: REGIONAL OPERATIONS LEADER

Location: Lilongwe

Organization: WASSHA MALAWI

Division: OPERATIONS

Department: MARKETING

Workstation: VARIES

Job Title: Regional Operations Leader

Job Grade: ML6*

Reports to: Operations Manager

Direct Reports: Marketing Representatives

JOB PURPOSE

The Regional Operations Leader is responsible for maximizing sales within their assigned region by developing and executing strategic plans to meet or exceed sales targets. This role also focuses on minimizing sales costs to optimize company profitability and ensuring alignment with other departments, particularly Operations.

KEY RESPONSIBILITIES

Managerial Responsibilities:

• Implement company Vision, Mission, Values, and policies at the regional level, providing motivation and serving as a role model for employees.


• Develop and execute regional sales, marketing, and operations strategies, reporting on results and proposed actions promptly.


• Oversee all regional operations, including sales and marketing, and collaborate with customer support, supply chain, engineering, and accounting departments.


• Plan, select, contract, and manage Marketing Representatives (MRs) to achieve operational targets.


• Train and guide MRs, monitoring their performance and making decisions on contract renewals or terminations.


• Develop strategies to enhance profitability and propose realistic measures to management.


• Compile regular reports on regional sales and activities, providing insights and future prospects to the Operations Manager.


• Engage directly with customers in the field when necessary to manage relationships.


• Plan, execute, and monitor regional expenses and costs to achieve profitability targets in alignment with the Operations Manager.


• Ensure accountability within the team and promote it among all members.

Functional Responsibilities:

Sales in the Region:

• Develop and implement sales strategies aligned with WASSHA's strategic objectives.


• Monitor daily and weekly sales performance of all agents in the region, taking corrective actions to ensure monthly KPIs are met and exceeded.


• Gain a deep understanding of field operations, including regional, district, village, and agent-specific circumstances.


• Focus on direct feedback from agents and customers, resolving issues directly where appropriate.


• Track and review agent sales weekly, implementing corrective actions as needed.


• Conduct monthly and weekly review meetings, providing specific recommendations for management action.


• Identify new sales opportunities and focus efforts to capitalize on them.

Managing the Operations of the MRs:

• Lead a team of Marketing Officers and Representatives, maximizing their performance through strong leadership, coaching, mentoring, a positive attitude, and a tenacious yet diplomatic approach.


• Identify, recruit, and train new Marketing Representatives to ensure they possess the necessary skills and knowledge for independent field work.


• Plan and share Marketing Representative daily activities in a timely manner using the Task format.


• Closely monitor MRs to ensure planned daily activities are executed, providing necessary support for successful task completion.


• Train and follow up with agents and MRs to improve their satisfaction levels.


• Ensure accurate calculation of Marketing Representative fees and correct capture of payment details to prevent errors.


• Maintain up-to-date Marketing Representative contracts and ensure timely renewal of expired ones.

Alignment with the CSO Team:

• Collaborate closely with the Customer Support team to ensure timely resolution of agent issues.


• Monitor weekly sales to identify agents due for commission, confirming amounts with the CSO team and the Operations Manager.

Communication with SCM and Engineers:

• Coordinate with Supply Chain Management (SCM) and engineering teams to align stock levels and ensure smooth delivery to warehouses.


• Select optimal and strategic warehouse locations, considering delivery methods and costs to execute plans effectively.

MINIMUM REQUIREMENTS

Academic & Professional Qualifications:

• Bachelor's degree or equivalent in any field.

Experience:

• 5 years of experience, including 2 years in a Sales leadership role. Experience in Solar Energy, Mobile Money, or FMCG sectors is preferred.

WORKING RELATIONSHIPS

Internal Stakeholders:

• Operations Manager


• Customer Care Team

External Stakeholders:

• Marketing Representatives


• Agents

COMPETENCIES

Technical:

• Proficiency in bulk data analysis.


• Strong PC management skills.

Functional:

• Excellent leadership capabilities.


• Strong training and facilitation skills.


• Effective planning and organization skills.

Behavioral:

• Persuasive and influential nature.


• Strong interpersonal skills.

Application Link:
https://forms.gle/btKzwcyAQcA3brf69

Application Deadline:
19th August 2026