B2B Cold Caller and Appointment Setter

Department: Marketing

Location: Remote (Malawi)

Compensation: $4 - $8 per hour [plus bonuses]

Job Summary

We are seeking a dynamic and articulate individual to join our sales department. This remote position involves introducing our services to marketing executives across the United States, identifying business prospects, and arranging qualified meetings for our sales team. While prior cold-calling or B2B sales experience is advantageous, it is not a prerequisite. We enthusiastically welcome applications from recent graduates, individuals transitioning careers, and highly motivated candidates possessing excellent communication abilities.

Core Responsibilities

• Lead Generation: Initiate outbound calls to marketing executives and key business decision-makers throughout the USA.
• Client Engagement: Communicate effectively with influential figures such as Marketing Directors, Marketing Managers, Chief Marketing Officers (CMOs), Digital Marketing Managers, Growth Marketing Managers, Brand Managers, and business owners.
• Service Presentation: Clearly and professionally articulate our service offerings in a natural, conversational style.
• Opportunity Qualification: Cultivate rapport, employ insightful questioning, and ascertain if prospective clients align with our service capabilities.
• Objection Handling: Address common inquiries and concerns with professionalism, ensuring a positive client interaction.
• Appointment Setting: Schedule qualified appointments for our sales representatives, ensuring precise calendar management.
• Record Keeping: Meticulously maintain CRM data, including call outcomes, detailed notes, and subsequent actions.
• Skill Enhancement: Actively participate in call reviews, practice sessions, and ongoing coaching to refine sales expertise.

Required Skills and Expertise

• Exceptional Communication: Fluent spoken English, easily understandable by US-based clientele.
• Professional Demeanor: Confidence and ease when engaging with senior business leaders via telephone.
• Attentive Listening: Ability to ask pertinent questions and deeply understand client needs.
• Adaptability: Receptive to feedback and eager to implement improvements.
• Persistence: Maintains a positive outlook and determination when encountering challenges.
• Inquisitiveness: Genuine interest in understanding businesses and discovering opportunities through conversation.
• Organizational Prowess: Strong attention to detail for accurate CRM management and follow-up tracking.
• Rapid Learning: Aptitude for quickly grasping new products, services, and sales methodologies.
• Professionalism: Upholds company standards of confidence and integrity in all interactions.
• Authentic Delivery: Ability to adhere to a structured sales approach while maintaining a genuine and conversational tone, avoiding robotic script recitation.

Desirable Qualifications

• Relevant Experience: Prior background in marketing, cold calling, telesales, appointment setting, customer service, or B2B sales is beneficial. However, strong communication abilities, coachability, and a keen desire to learn are considered paramount.

Employee Benefits

• In-depth Training: Comprehensive instruction on our products, services, and established outbound sales strategies.
• Continuous Development: Regular feedback, performance reviews, and mentorship to foster success.
• Career Advancement: Development of highly valuable communication, negotiation, and business development competencies.
• Remote Work Environment: Flexibility to work from home with a supportive team structure.
• Attractive Remuneration: Hourly pay ranging from USD $4 to $8, commensurate with experience, communication skills, sales aptitude, and overall suitability. Performance-based bonuses are available, particularly for successfully booked qualified meetings.
• Growth Prospects: Potential for this role to evolve into a long-term position, offering opportunities for advancement as skills are honed and contributions to team objectives are made.