Head of Growth

Reporting to: Managing Director
Compensation: Competitive package with performance-based incentives; to be discussed during the interview.

About Vwaza

Vwaza is building Africa’s premier destination for entertainment. Our diverse products – Vwaza Music, Vwaza TV, Vwaza Studio, Vwaza Podcasts, and Vwaza Events – serve to connect African creative talent with audiences across the continent and the global diaspora.

Our products are currently live and utilized in over 60 countries. As an early-stage company, we are now focusing on developing the business operations that will support their continued success.

The Role

As the Head of Growth, you will be instrumental in leading Vwaza’s marketing initiatives, with the primary goal of expanding our user base, attracting more creators, and increasing our customer engagement.

Your focus will be on driving sustainable growth through campaigns that attract users, convert them into paying customers, and foster long-term loyalty. You will work closely with the Commercial Director, and together, your combined efforts will be vital in transforming Vwaza into a financially resilient business.

This is a hands-on leadership position requiring you to set the strategic direction and personally execute campaigns.

Key Responsibilities

• Oversee and execute marketing campaigns across all Vwaza product lines.


• Drive growth in Vwaza’s audience, creator base, and paying customer numbers.


• Lead and mentor the marketing team, fostering their development.


• Measure the effectiveness of campaigns and implement data-driven improvements.


• Collaborate with the Commercial Director to achieve shared revenue and growth targets.


• Report on growth metrics and campaign performance to the leadership team.

Ideal Candidate Profile

• Minimum of three years of practical experience in marketing or growth roles, with a track record of personally managing campaigns.


• Proven success in leading marketing campaigns that have delivered measurable growth outcomes.


• Experience in managing a marketing or content creation team.


• Strong proficiency in digital and social media marketing strategies.


• A data-centric approach to performance measurement and optimization.


• Ability to work independently and assume full responsibility for results.

Experience within the entertainment, music, media, events, consumer applications, telecommunications, or fintech sectors is advantageous. A solid understanding of audience demographics in Malawi and other African markets is highly valued.

Education Requirements

• A Bachelor’s degree in Marketing, Communications, Business Administration, Media, or a related field.


• Professional certifications in marketing or digital marketing (such as CIM, Google, or Meta certifications) are considered a benefit.

Personal Attributes

You are creative, commercially astute, and driven by results. You operate with speed, learn from successes and failures, and lead by example. Your talent lies in effectively driving growth initiatives.

How to Apply

Please apply using the form provided on this page. In the accompanying note, please address the following:

1. Your suitability for this specific role.


2. A description of a successful campaign you led and its achieved results.

Following this, please attach your CV.